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Everything Communicates: Even the Parts You Forgot About
From the tone of your welcome email to how easy it is to navigate your website, everything communicates. Whether you offer a premium service or a budget option, your customer journey must align with your promise. Is your business saying what you think it is? Read the full post.
Katie Root
May 54 min read


Why You Don't Need Another Social Media Manager (You Need a Fractional CMO)
We've been sold the idea that more content equals more revenue. Here is why hiring another tactician won't fix your marketing, and what to do instead.
Katie Root
May 52 min read
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