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Strategic marketing support built around what you actually need.
Sometimes you need ongoing marketing leadership. Sometimes you need an experienced strategist to step in for a specific campaign, challenge, or project.
Root Marketing offers both.
Strategic Marketing Leadership
Senior-level marketing direction without the full-time hire.
You might not need a full-time executive, but you do need full-time confidence. For organizations that need someone to see the whole picture. I step in as a strategic marketing partner to help set priorities, guide the work, coordinate the right people, and turn performance into better decisions.
This may include
Marketing strategy & planning
Marketing budget & priority recommendations
Campaign planning
Agency & vendor direction
Internal team guidance
Performance review & interpretation
Digital, SEO, advertising, & content direction
Strategy + Campaigns
Focused expertise for important marketing initiatives.
When you have a specific opportunity, challenge, launch, or campaign, I can step in to build the strategy and help guide it through execution.
Projects may include
Marketing plans
Campaign strategy
Product or service launches
Event marketing
Digital advertising strategy
SEO & content direction
Website strategy & content planning
Research & competitive analysis
Brand + Messaging
Make it easier for people to understand why you matter.
I help organizations sharpen their positioning, organize what they need to say, and turn complicated ideas into clear, compelling language.
This is best for organizations whose brand, website, or marketing no longer reflects who they are, where they are headed, or the value the provide.