With over 15 years of experience in strategic marketing, communication, and branding, I offer the discipline of a corporate CMO with the agility of a boutique partner.
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I started my career in the fast-paced, high-profile world of live entertainment in Atlanta. There, I oversaw concert and event marketing for State Farm Arena — home of the Atlanta Hawks and consistently ranked as one of the top five arenas worldwide.
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More recently, here in St. Augustine, I helped elevate a beloved local gem to national attention. Overseeing the marketing for over 200 events annually, I focused on building a deeply rooted community brand and developing the systems and internal structure needed for sustainable growth.

 

When you're running marketing in a highly visible environment with thousands of eyes on your brand, every single move matters. There's no room for guesswork. That kind of pressure taught me how to stay grounded, adapt on the fly, and create experiences that truly resonate with an audience.
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I’ve managed massive corporate budgets and lean grassroots campaigns. I’ve navigated major industry shifts and guided teams through constant change.
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That experience translates directly into how I serve my clients today. I bring thoughtful direction, tested strategy, and steady leadership to every project — so you never have to navigate your growth alone.