About root marketing
Intentional Strategy for Ambitious Brands.
I spent years marketing sold-out concerts and massive live events. Now, I bring that same crowd-building energy and proven strategy to helping businesses of all sizes connect and grow.
meet the founder
From Backstage to Boardroom.
I started my career in the fast-paced, high-profile world of live entertainment in Atlanta. There, I oversaw concert and event marketing for State Farm Arena — home of the Atlanta Hawks and consistently ranked as one of the top five arenas worldwide.
More recently, here in St. Augustine, I helped bring a beloved local institution to a national audience. As the marketing lead for The St. Augustine Amphitheatre, Ponte Vedra Concert Hall, and Sing Out Loud Festival, I focused on building a deeply rooted community brand while developing the systems and structure needed for long-term, sustainable growth — all while navigating major industry shifts and leading teams through constant change.
When you're running marketing in a highly visible environment with thousands of eyes on your brand, every decision carries weight. There's no hiding behind metrics when the artist takes the stage. Your marketing either worked, or it didn't.
That clarity and accountability is exactly what I bring to my clients today. Thoughtful direction, tested strategy, and steady leadership on every project.
The Framework
How We Make It Happen
01
The Deep Dive
We start by listening. I audit your current efforts, understand your vision, and uncover the hidden opportunities.
02
The Blueprint
We cut the noise and design a streamlined, tailored strategy focused exclusively on what will move the needle right now.
03
The Build
We put the systems in place. Whether it's launching a cohesive campaign or organizing your internal infrastructure, we build for sustainability.
04
The Momentum
We don't just set it and forget it. We measure the data that matters, iterate with intention, and optimize for steady, long-term growth.
What to Expect When We Work Together
Clarity over clutter.
We filter out the noise and build a focused plan around what actually drives revenue right now, rather than chasing the latest trends.
Strategy tailored to you.
No random acts of marketing, just thoughtful, data-backed decisions that align perfectly with your unique goals.
Peace of mind.
I manage the details and provide steady leadership, allowing you to step back and confidently focus on your zone of genius.
Growth without the grind.
We build sustainable marketing systems designed to scale with you, specifically engineered to prevent founder burnout.
Working Together
When you work with Root Marketing Studio, you're not handed a template and a timeline. You get a strategy built around your business, your goals, and where you actually want to go. Here's how I approach every engagement.
Clarity Over Clutter
I cut through the noise and build a focused plan around what actually drives results — not whatever's trending this week.
Strategy That Fits
No random acts of marketing. Just thoughtful, informed decisions built around your specific goals and where you want to go.
Peace of Mind
I manage the details and provide steady leadership so you can step back and focus on what you do best.
growth without the grind
I build marketing systems designed to grow with you, so momentum doesn't come at the cost of burnout.
A true partner
I listen before I strategize, because understanding your vision is the foundation for moving forward.