ROOT MARKETING
Cultivating Authentic Connections. Fostering Wild Growth.
The Root Of It
Marketing that Moves People
I’m Katie Root — a strategist with a creative streak and a track record of turning chaos into clarity. I’ve spent over 15 years selling out NBA arenas, leading marketing teams, and building marketing systems that move people.
I pair strategy with soul to help creatives, cultural organizations, and community brands cultivate authentic connections with the people that matter most.
My Approach
Stay genuine, trust the data, lead with curiosity, and turn it up when the stakes are high.
Let's Work Together
From brand strategy to messaging to execution, I offer strategic marketing services for creatives and movement makers ready for real growth.
Whether you need a long-term partner or project-based support, I help you clarify your message, organize your marketing, and show up with purpose.
Strategic Partner
Ongoing marketing leadership for brands that want strategy, direction, and execution working together.
Project Packages
Defined, high-impact projects for focused needs — strategic roadmaps, social bundles, campaign builds, and more.
Workshops
& Events
Empowerment over guesswork with learning experiences and digital resources for teams, founders, and creatives who want to level up.
"Outstanding Results!"
This is the space to share a review from one of the business's clients or customers.
John Doe,
CEO of YEUI
HEAR IT FROM OUR HAPPY CLIENTS
"Exceeded Our Expectations"
This is the space to share a review from one of the business's clients or customers.
Jane Smith,
Marketing Director of Vexil
"Innovative and Reliable"
This is the space to share a review from one of the business's clients or customers.
Mike Johnson,
Founder of LUNARAE
"Top-Notch Expertise"
This is the space to share a review from one of the business's clients or customers.
Emily Davis,
Brand Manager at Twyst
"A True Partner in Growth"
This is the space to share a review from one of the business's clients or customers.
Chris Lee,
Head of Sales at Plexi
TRUSTED BY LEADING BRANDS
Located in St. Augustine, Florida Working with Clients Worldwide