ROOT MARKETING

Strategy with Soul. Marketing that Moves People.

Senior-level marketing strategy without the full-time hire. I help growing organizations make smarter marketing decisions, connect strategy to execution, and understand what's working.

LET'S TALK

The Root Of It

No Random Acts of Marketing

You’ve built something incredible. But somewhere along the way, the marketing noise got loud.

Maybe there are too many ideas, too many channels, too many people involved, or simply not enough time to step back and see what’s actually working. Marketing starts to feel reactive instead of intentional.

That’s where Root Marketing comes in. I help connect the pieces, set the direction, and make sure your marketing is supporting the business you’re working so hard to build.

EXPLORE SERVICES

My Approach

Stay genuine, trust the data, lead with curiosity, and turn it up when the stakes are high.

Let's Work Together

Partnership

Ongoing senior-level strategy, direction, and oversight for organizations that need someone leading the marketing function without adding a full-time executive.

Let's Talk Strategy

Projects

Full-service campaigns and projects — brand strategy, copywriting, digital marketing, event and launch campaigns. Whether you're building momentum or fixing what isn't working, we get it moving.

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Resources

Empowerment over guesswork with hands-on training and digital resources for teams, founders, and creatives who want to level up their marketing skills.

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Meet the founder

Hi, I'm Katie.

I’ve spent the last 15 years in the driver's seat of major marketing engines. I’ve managed campaigns that generated over $35 million in annual ticket sales for a premier NBA arena, and built the systems and brand presence to bring a beloved local venue national attention.

Now I bring that same big-picture strategy and creative intuition to build systems that move people, not just metrics.

READ MY STORY